Maruti Suzuki broke records by selling a staggering 500,000 units of its acclaimed Tourer range, catering to growing demand from app-based cab aggregators like Ola and Uber. This remarkable achievement underscores Maruti’s dominance in the commercial vehicle market, cementing its position as the preferred choice for fleet operators and entrepreneurs alike. The Tour range, known for its reliability and efficiency, has become synonymous with success on the road. Maruti’s ability to meet the growing demands of the transportation industry reinforces its reputation as a trailblazer in innovation and driving excellence.
Overview of Maruti Tour Range:
Maruti Suzuki, renowned for its versatile portfolio catering to both personal and commercial needs, has seen tremendous success with its Touring range, specially tailored for the commercial sector. The Tour series, encompassing models such as the Tour H1, Tour H3, Tour S, Tour M, and Tour V, offers a wide variety of options, each carefully crafted to meet the unique needs of different segments within the commercial transportation domain.
Platform and Architecture:
Distinguished by their adaptability and reliability, the Tour range draws on the powerful platform of Maruti’s Arena series, with models like the Tour H1 and Tour H3 sharing the architecture of popular passenger vehicles like the Alto K10 and WagonR respectively. Moreover, the Tour S, Tour M, and Tour V variants are intelligently built on the Dzire, Ertiga and Eco platforms, ensuring optimum performance and efficiency across various vehicle segments.
Integration of CNG Kits:
One of the major factors contributing to the widespread adoption of Maruti’s Tour range is the seamless integration of factory-fitted CNG kits, a feature that not only increases operational cost-effectiveness but also aligns with eco-friendly initiatives aimed at reducing carbon emissions.
Smart Finance Program:
Moreover, Maruti Suzuki’s Smart Finance program has emerged as a game-changer in facilitating the acquisition of these commercial vehicles, offering tailored financing solutions that enable aspiring entrepreneurs and fleet operators to realize their business ambitions without undue financial stress.
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Comments from Maruti Suzuki:
Commenting on this important milestone, Shashank Srivastava, Senior Executive Officer, Maruti Suzuki, emphasized the important role of the Touring range in empowering aspiring entrepreneurs and businesses alike. He comments, “Our touring range of vehicles serves as a trusted companion on the road to success, offering unmatched reliability, efficiency and compliance with government regulations.”
All in all, Maruti Suzuki’s phenomenal achievement of selling 500,000 units of the Tour range underlines its unchallenged dominance in the commercial transport segment, reaffirming its status as a trailblazer in driving innovation and excellence in the automotive industry.
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With increasing demand for reliable, affordable transportation solutions, Maruti’s Tour range is poised to continue its remarkable journey as the preferred choice for discerning consumers and businesses looking for a winning combination of quality, performance and affordability in their fleet operations.